Meet Our Founder

“because blandness in any flavor is just hard to swallow.” — De J. Lozada

Hello. My name is De J. Lozada and I’m the founder of Soul Popped Gourmet Popcorn.

In 2016 I started my company as a single mom of 2 sons and a niece when I had just $53 left in my bank account. I used half the money to pop my first batch of popcorn which I sold out of my car.

I decided to create the world’s first Soul Food popcorn flavor line because if you’re not innovating, why bother, right? From the start people loved it. And in less than 4 years, Soul Popped has grown from parking lot deals to our first retail location in the prestigious Barton Creek Square Mall in Austin, TX — all through the support of our customers.

Of course I didn’t do it alone. We’ve had people who’ve seen our potential and wanted to help along the way as well as customers who’ve grown into a loyal legion of brand ambassadors we affectionately call our “Soul Poppers.” These wonderful people passionately evangelize our product to their family and friends across the U.S, and around the world!

Today Soul Popped is still a brand on the rise and one to watch in the better-for-you snackfood category. Thank you for choosing the company where everyday #lovepopshere.


De J. Lozada

Popcorn with Purpose

Our new digital fundraising platform

Since our humble beginnings in 2016, we’ve been laser focused on our mission to make popcorn that makes a difference.

Today, POPCORN WITH PURPOSE is doing just that: building capacity for those who are dedicated to helping others. But, just as we offer premium popcorn flavors that can’t be found anywhere else in the world, we believe we’ve also created a fundraising platform that is just as unique.

Through PWP, we’ve developed an option that will allow organizations to raise money anywhere in the U.S. Simply share the link to your dedicated online fundraising page, and supporters will be directed to your shopping page to buy popcorn. Every time a purchase is made, your organization will recieve 50 percent of proceeds. It’s that simple!

fundraise with us