To share love for all mankind through popcorn.


Our Vision

To live in a more equitable and just world, always doing our part to make it that way.



We are passionate about our products and for all things that promote human dignity, equal opportunity, and racial and social justice for every man, woman and child.







A Message From Our Founder

“Because blandness in any flavor is just hard to swallow.” — De J. Lozada

Continued from Home Page…

I decided to create the world’s first Soul Food popcorn flavor line because if you’re not innovating, why bother, right? From the start people loved it. And in less than 5 years of unfunded growth, Soul Popped has grown from parking lot deals to our first two retail locations in Austin, TX — all through the support and loyal following from our customers.

Of course I didn’t do it alone. We’ve had people who’ve seen our potential and wanted to help along the way as well as customers who’ve grown into a loyal legion of brand ambassadors we affectionately call our “Soul Poppers.” These wonderful people passionately evangelize our product to their family and friends across the U.S, and around the world!

Today Soul Popped is still a brand on the rise (yes, we’re finally ready to secure our first investor) and one to watch in the better-for-you snackfood category. Our new growth strategy is aligned with current market conditions and will allow us to grow into larger wholesale and grocery accounts throughtout the U.S. Thank you for choosing the company where everyday #lovepopshere.



De J. Lozada

Tory Burch Foundation 2020 Fellowship Program Announcement

Soul Popped founder and chief visionary De J. Lozada is honored to be selected as one of 50 women entrepreneurs for the 2020 Tory Burch Fellowship program. The fellowship will afford De J. the chance to collaborate with her peers and to work with industry experts and advisors from around the country to hone her skills as a business and community leader. Soul Popped is grateful for the opportunity and recognition.

Recent Videos


What put us on the map and what are our customers saying about Soul Popped Popcorn today?

  • J.J. Ramberg of Your Business on MSNBC Hosts Soul Popped to Pitch Sam’s Club
  • Former The Voice® Contestant Brian Scartocci Serenades Soul Popped
  •  Nutritionist Approved